Recommended motion
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- Deals to close
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- Qualified opps
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- First meetings / mo
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- Reps needed
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Who to sell to
Lead every message with the pain, in their words:
Free go-to-market tool
GTM Plan GeneratorA go-to-market strategy template that fills itself in.
Most GTM plans are a blank template and a weekend you don't have. Answer 8 quick questions about how you sell. You'll get your sales motion, ICP, channel mix, the reps and meetings your target really needs, and a 90-day plan, all on one page.
- Free
- No signup
- Instant result
How it works
Deal size picks your motion.Your target sets the math.
A go-to-market strategy answers four questions. Who buys? Why now? How do they find you? How does the deal get closed? Most templates leave those questions blank. This generator answers them from the facts that matter most: how big your deals are, who signs, and whether buyers can try the product on their own.
What goes into a go-to-market plan
- Sales motion. Product-led, sales-assisted, inside sales, account-based or field sales. Deal size and self-serve decide this more than anything else.
- Ideal customer profile. The segment, company size and buyer who feel the problem first and can approve the spend.
- Pain-led message. The frustration your buyer would describe in their own words, not your feature list.
- Channel mix. One primary channel you go deep on, two supporting channels, and a small test budget.
- Capacity math. Revenue target ÷ deal size = deals. Deals ÷ win rate = opportunities. Opportunities ÷ meeting-to-opp rate = first meetings. Target ÷ quota = reps.
- 90-day plan. Set up the foundation, launch, then measure and cut.
- Weekly metrics. The 3–4 numbers that tell you whether the motion is working before the quarter ends.
Sales motion by deal size
| Annual deal size | Typical motion | Typical cycle | Rep quota |
|---|---|---|---|
| Under $5k | Product-led | Days | No quota reps |
| $5k–$25k | Product-led sales | 2–4 weeks | ~$500k |
| $25k–$100k | Inside sales | 1–3 months | ~$600k–$800k |
| $100k+ | Account-based / field | 3–9 months | $800k–$1.2M+ |
These are starting assumptions for B2B SaaS, not rules. Replace them with your own win rate, cycle length and quota once you have a few months of clean data. If the rep math looks heavy, the GTM engineer ROI calculator shows what automating your team's manual sales work is worth.
Where GTM plans usually break
The plan is rarely the problem. Execution is. Three failures come up again and again. The first is a CRM that doesn't match how the team actually sells, so nobody trusts the pipeline report. That's why we start most engagements with a CRM setup built around your real sales process. The second is outbound aimed at a static list instead of accounts showing a buying signal right now. The third is reps walking into first meetings without context, which is what sales enablement and pre-meeting briefs fix. If any of those sound familiar, the plan above tells you where to start, and our GTM strategy work covers the rest.
FAQ
Go-to-market questions.Answered plainly.
What is a go-to-market strategy?
A go-to-market (GTM) strategy is the plan for how a company reaches its buyers and turns them into customers. It defines who you sell to, what problem you lead with, how buyers find you, how deals get closed, and which numbers tell you it is working.
What should a GTM plan include?
At minimum: an ideal customer profile, a pain-led message for the main buyer, a sales motion, a channel mix, the capacity math that connects your revenue target to deals, meetings and reps, a 90-day execution plan, and the metrics you will review every week.
How do I choose between product-led and sales-led growth?
Start with deal size and whether a buyer can get value without talking to anyone. Under about $5,000 a year with a working self-serve trial, product-led usually wins because a sales call costs more than the deal. From roughly $5,000 to $25,000, a hybrid where reps work product-qualified leads is common. Above $25,000, most B2B teams need a sales-led motion, and above $100,000 an account-based or field motion.
How many sales reps do I need to hit my revenue target?
Divide your new revenue target by the annual quota a fully ramped rep can carry in your motion. Inside sales reps commonly carry $500,000 to $800,000 a year, and enterprise reps $1 million or more. Then hire ahead of the number, because new reps typically take three to six months to ramp.
How long does it take to build a go-to-market plan?
The first version can take an afternoon. Making it work takes about 90 days: 30 days to set up the ICP, CRM stages and tracking, 30 days to launch the primary channel, and 30 days to measure conversion and decide what to scale or cut.
Is this GTM plan generator really free?
Yes. There is no signup and no email gate. Your answers stay in your browser, and the plan appears instantly. You can copy it as text or share a link to your results.
How accurate are the benchmarks in the plan?
They are starting assumptions based on typical B2B SaaS ranges, not guarantees. Win rates, cycle lengths and quotas vary by market. Replace them with your own trailing numbers as soon as you have three to six months of clean CRM data.