GTM Engineering Services

REVENUE SYSTEMS
Built to Scale.

We build the data pipelines, enrichment workflows, and automation systems that turn leads into revenue — without scaling headcount.

Lead enrichment and signal detection at scale
CRM automation, routing, and lifecycle workflows
Custom integrations and AI-powered GTM tools
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Trusted by scaling B2B teams

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The Problems We Solve

SCALING OUTBOUND
Without Scaling Headcount.

Manual Outbound

Your team copies data between tools, researches leads by hand, and sends one-off emails. Nothing scales.

Impact: Low output, rep burnout, inconsistent messaging

Incomplete Lead Data

Leads come in with an email and nothing else. No company size, no tech stack, no buying signals.

Impact: Wasted outreach, wrong prioritization, missed targets

No Signal Detection

A prospect visits your pricing page. Your ICP raises funding. A competitor lays off their team. You find out too late — or never.

Impact: Missed timing, cold outreach, lost deals to faster competitors

Disconnected Tools

Your CRM, enrichment tools, and outreach platform don't talk to each other. Reps are the integration layer.

Impact: Data entry hell, stale records, dropped handoffs

Fragile Automations

Someone built a Zapier workflow 18 months ago. No one knows how it works. It breaks every month.

Impact: Constant firefighting, unreliable systems, blocked initiatives

No Repeatability

Every campaign, every outbound play, every target list is built from scratch. Tribal knowledge runs the show.

Impact: Slow execution, can't scale what works, knowledge loss when people leave

Expected Outcomes

BEFORE / AFTER

Lead Enrichment Coverage
25% → 90%+
Automated waterfall enrichment
Signal Detection
Manual / None → Real-time
Never miss a buying trigger
Campaign Launch Time
Weeks → Days
Repeatable playbooks
Manual Data Work
10+ hrs/week → Near zero
Fully automated pipelines

*Results vary by company. We baseline metrics in Week 1 and track improvement throughout.

What's Included

DELIVERABLES CHECKLIST

Data Enrichment

  • Lead and account enrichment (Clay, Apollo, Clearbit)
  • Waterfall enrichment logic
  • Company and contact data pipelines
  • Data normalization and hygiene

Signal Detection

  • Intent signal monitoring
  • Trigger event detection (funding, hiring, tech changes)
  • Website visitor identification (RB2B, Clearbit Reveal)
  • Real-time Slack/email alerts

CRM Automation

  • Lead routing and round-robin assignment
  • Lifecycle stage automation
  • Task creation and follow-up sequences
  • Field updates and bi-directional sync

Integration Development

  • System-to-system integrations
  • Data warehouse connections (Snowflake, BigQuery)
  • Custom API development
  • Reverse ETL pipelines (Census, Hightouch)

Outbound Infrastructure

  • Targeted list building systems
  • Personalization at scale
  • Sequence automation (Outreach, Salesloft, HubSpot)
  • A/B testing frameworks

AI-Powered GTM

  • Research automation with LLMs
  • AI-generated personalization
  • Pre-meeting brief systems
  • Signal prioritization and scoring models

Service Packages

HOW WE WORK TOGETHER

Implementation Track

For companies needing hands-on build capacity for their revenue systems

Entry Point

GTM Audit

Assess your current stack and identify opportunities

Commitment

One-time project

What's Included

  • Full GTM tech stack audit
  • Data flow and enrichment gap analysis
  • Automation opportunity mapping
  • Prioritized build roadmap
  • Executive summary presentation
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Embedded Support

Fractional GTM Engineer

Hands-on build capacity for your revenue systems

Commitment

3-month minimum

What's Included

  • 10-20 hours/week embedded support
  • System builds and automation development
  • Enrichment pipeline setup
  • Integration development
  • Weekly syncs and documentation
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Full Partnership

Strategy + Implementation combined

Most Comprehensive

Full RevOps Partnership

End-to-end RevOps support

Commitment

6-month minimum

What's Included

  • Strategic leadership + implementation capacity
  • Full GTM stack ownership
  • Custom system development
  • Team enablement and training

Best For

Companies wanting end-to-end RevOps support with both strategy and implementation

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Questions

FREQUENTLY ASKED

Both. That's the point. We're not a consultancy that hands you a deck and wishes you luck, and we're not a dev shop that builds whatever you ask without questioning if it's the right thing. We do GTM strategy, process design, and revenue analytics—and then we actually implement it. CRM configuration, automations, integrations, the whole thing.
Probably not. We're built for ongoing partnerships, not drive-by implementations. RevOps isn't a "set it and forget it" thing—it needs iteration, optimization, and someone who actually understands your business over time. That said, our GTM Audit is a standalone engagement if you're looking to assess where you are before committing to anything.
Not necessarily. We work with companies from Seed through Enterprise—stage isn't the deciding factor. If you're pre-revenue and still figuring out product-market fit, you're probably too early. But if you have customers, a sales process (even a messy one), and tools you're trying to make work together, we can help.
Most of our best engagements are alongside existing RevOps teams, not replacing them. Your RevOps person is probably buried in requests and doesn't have time to step back and think strategically, or they need help with complex technical builds beyond their depth. We come in as a thought partner and extra hands—not a threat to their job.
We're tool-agnostic. Whether you're on HubSpot, Salesforce, Attio, or something else—we'll work with what you have. Same goes for automation platforms, enrichment tools, and the rest of your GTM stack. We're not here to push a specific vendor. We'll recommend changes when they make sense, but our job is to make your existing tools work better together, not sell you new ones.
It depends on what you need. We offer everything from advisory-only retainers to full RevOps partnerships with hands-on implementation. Rather than quote numbers out of context, we'd rather understand your situation first. Reach out and we'll scope something that fits.
Depends on what you're trying to fix. Some things—like broken lead routing or a messy CRM—can show improvement in weeks. Larger process redesigns or system overhauls take longer. We're not going to promise you'll 10x pipeline in 30 days. What we will do is identify quick wins early while building toward bigger changes.
No. We help at every level—from defining your GTM strategy (should you go outbound, inbound, PLG, or some mix?) to building the infrastructure that supports it. Some clients come to us knowing exactly what they need built. Others need help figuring out the right motion first. We do both.
More than zero, less than you'd think. We need access to stakeholders for discovery and ongoing feedback, but we're not going to create busywork for your team. Expect a weekly sync, async communication in Slack, and involvement when we need decisions made. We do the heavy lifting—but this is a partnership, not a delegation.

READY FOR STRATEGY THAT GETS IMPLEMENTED?

Let's discuss your GTM strategy and systems. We'll identify where strategy or implementation gaps are costing you revenue.

Schedule a Consultation