7 Myths About CRM
There are all kinds of myths out there about digital marketing, content marketing, ERPs, CRMs, and the pros and cons of business automation. The thing is that many of them are just that—myths. They are either based in older thinking or based on the single negative experience of one business. The truth is that CRMs, […]
Artificial Intelligence and CRM Integration
The clear trend is that business process automation will affect nearly every business in the very near future. Using artificial intelligence and machine learning, CRM software is getting smarter and more versatile. This means no matter what your industry, your customized CRM solution will do more for you than it has ever done before. But […]
Know thy Customer: The Value of CRM
As we have discussed on this blog before, CRM is about customer relationship management, with the emphasis on customer relationship. A relationship is at its core getting to know someone better. Over time you understand their likes, dislikes, and how those align with yours. This is how you know if you will get along. While […]
SaaS, Cloud-Hosted, and On-Site ERP: Which one is Right for You?
When it comes to an ERP, there are a variety of choices, and while on-site ERP used to be the go-to for most companies, that has changed with the increase in availability of cloud computing and Software as a Service (SaaS) options. But how do you decide which one is right for your business? It […]
How to Drive Revenue with Your CRM
Why do you adopt any kind of business software? To be more efficient and profitable, yes. That also involves serving your customer the best you possibly can. So when it comes to business process automation and adopting a CRM, it is no different. However, your CRM can drive revenue for you. This can be a […]
How to Convert Haters into Likers with a Custom CRM
When it comes to process automation and the data we gather into our CRM, applying it becomes the tricky part. There comes a point when too much automation it too much, and when over-personalization can get just a bit creepy. This can result in haters rather than likers. So how do you convert these haters […]
Managing Your Customer’s Information: What, Where, How, and Why
Your CRM software is critical to your business success. Why? Because it is all about your customers and the relationship you create with them. With that relationship comes a certain responsibility also, one to protect your customer’s information, essentially any personal details you gather about them. How you manage that information is also vital. Just […]
CRM and Web Personalization: Keeping the Creepy Factor Out of It
Your CRM gathers a lot of data about your customers, and that’s a good thing, right? It allows you to provide them with a very personalized experience every time they talk to your team and helps you remember things that might otherwise be forgotten. Besides not losing track of connections and requests, a CRM is […]
The Customer in CRM: Getting to Know Your Target Audience
One of the most important aspects of marketing is getting to know your targeted audiences. Even when you first start out, knowing the general audience you are targeting will make your efforts much more effective. The most frequent reason for low conversion rates is poor audience targeting. The good news is that you probably already […]
Putting the Relationship in CRM: Reaching Your Customers Where They Are
What are the keys to any relationship? I would bet that if you have been in any kind of long-term relationship, whether it is a romantic one or a friendship, you know at least some of the answers. The problem is that we often do not apply those same principles to our customer relationships. We […]
