Free Ebook
GTM PLAYS:
The RevOps Leader's Guide to Automated Revenue Operations.
55 automation workflows you can implement in hours, not months. Step-by-step build instructions plus success metrics for every play.
- Deploy proven RevOps automations fast
- Scale output without adding headcount
- Standardize workflows across your GTM motion
- Measure impact with clear success metrics
Not theory. Implementation.
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THIS ISN'T A BOOK
Of Theories.
It's a tactical playbook. 55 automation workflows designed to be implemented in hours, not months.
What Makes It Different
- No fluff — Every play gets straight to implementation
- No "it depends" — Concrete steps, not vague advice
- Just the build steps and the metrics — Know what to build and how to measure success
Playbook Structure
EVERY PLAY INCLUDES
What It Is
The workflow explained clearly: what it does, where it fits in your GTM motion, and what systems it connects.
Why It Matters
The business impact: revenue implications, efficiency gains, and what happens when you don't have it.
How to Build It
Step-by-step setup instructions: triggers, actions, conditions, and configuration details.
How to Measure Success
KPIs and health checks: the metrics that tell you it's working and the warning signs when it's not.
Who This Is For
BUILT FOR OPERATORS
Founder
Systematize your GTM motion. Stop relying on heroics and gut feel. Build infrastructure that scales without you.
CRO
Scale without adding headcount. Get more from your existing team by automating the repetitive work that slows them down.
RevOps Leader
Build infrastructure for hypergrowth. Get the playbook your team needs to move fast without breaking things.
If you own pipeline, process, or systems, this is for you.
Sample Play
SEE WHAT'S INSIDE.
A taste of the playbook.
Speed-to-Lead Router
Trigger
New form submission where lead score > 50
Actions
Assign owner, create task, Slack alert, add to sequence
Build Steps
- 1. Create workflow triggered by form submission
- 2. Add branch: If lead score > 50, continue; else exit
- 3. Set contact owner based on territory/round-robin
- 4. Create task: "Follow up with high-intent lead" due in 5 minutes
- 5. Send Slack notification to owner with contact details
- 6. Enroll in sales sequence if no response in 2 hours
Success Metrics
Average response time < 10 minutes. Meeting book rate > 40%. Zero leads left unassigned for > 1 hour.
54 more plays just like this one.
What's Inside
55 PLAYS ACROSS 5 CATEGORIES
Inbound Speed-to-Lead & Routing
- Form-to-owner routing
- Round-robin assignment
- Territory-based distribution
- High-intent lead alerts
- SLA enforcement workflows
Outbound Follow-up & Sequencing
- Multi-channel sequences
- Re-engagement campaigns
- Meeting no-show follow-up
- Cold-to-warm nurtures
- Automated task creation
Pipeline Hygiene & Forecasting
- Stale deal alerts
- Stage progression rules
- Close date enforcement
- Forecast snapshot automation
- Deal health scoring
Lifecycle Stages & Handoffs
- MQL-to-SQL transitions
- Sales-to-CS handoffs
- Renewal triggers
- Churn risk detection
- Expansion opportunity alerts
Reporting & Attribution
- Source tracking automation
- Campaign influence tracking
- Activity logging workflows
- Dashboard data hydration
- Funnel metric snapshots
Credibility
BUILT FROM REAL IMPLEMENTATIONS
Every play in this book has been built, tested, and refined across 100+ GTM systems for B2B companies from Seed to Enterprise.
Systems Delivered
Avg Revenue Growth
Faster Lead Response
Questions
FREQUENTLY ASKED
GET GTM PLAYS
55 automation workflows. Step-by-step build instructions. Success metrics for every play.
Instant delivery. No fluff. No spam. Just the playbook.