Resources

GTM PLAYBOOK
Library.

Free, step-by-step GTM workflows you can implement in HubSpot/Salesforce + your outbound stack. No email required.

Stage:
System:

All Playbooks

BROWSE THE LIBRARY

Acquire CRM

The “Champion Migration” Tracker

Follow your best customers and advocates when they change jobs. When a power user or internal champion moves to a new company, strike fast with a 'Congrats + Re-sell' play.

Customer Success
Acquire 6sense

The “Account-Based Surround” (ABS)

Don't just email the decision maker—warm up the whole buying committee first. Orchestrate multi-threaded engagement across 5+ stakeholders before your main pitch lands.

Marketing
Acquire GPT-4

The “Problem-Aware” Social Scan

Monitor social feeds for intent keywords rather than brand mentions. When a target persona publicly expresses a pain point you solve, engage with value-first outreach.

Marketing
Acquire Clay

The “Growth Signal” Triangulation

Wait for multiple positive signals to overlap before reaching out. When a target account hits 2+ growth indicators within 30 days, strike with perfectly-timed outreach.

RevOps
Acquire BuiltWith

The “Tech Stack” Displacement

Identify companies using tools that indicate overspending or stack fragmentation. Calculate their 'Cost of Inefficiency' and pitch consolidation or displacement with data-backed outreach.

Sales
Acquire Clay

The “Competitor Dissatisfaction” Swipe

Identify prospects actively complaining about your competitors on review sites and social media. Strike while frustration is fresh with empathetic, solution-focused outreach.

Marketing
Acquire Clay

The “Hiring Trigger” Interceptor

Monitor target accounts for key leadership hires that indicate a shift in strategy or budget. When the right role opens or is filled, strike with high-context outreach that addresses their immediate capacity constraints.

Sales

What's Inside Each Playbook

Trigger conditions
Required inputs
Step-by-step workflow
Automation logic
QA checklist
KPIs to track

What Teams Say

"If you actually want to add intelligence to your GTM, SixtySixTen is the company. 10 out of 10."

Harsh

CEO, Outreachify

"I gave him a level one automation idea, and he took it to 10x. You're going to save money and time."

Kai

CEO, Lode Services

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