Resources

GTM PLAYBOOK
Library.

Free, step-by-step GTM workflows you can implement in HubSpot/Salesforce + your outbound stack. No email required.

Stage:
System:

All Playbooks

BROWSE THE LIBRARY

Convert Chorus

The “Live Battlecard” Generator

Generate real-time competitive battlecards during sales calls. Surface relevant differentiators, objection handlers, and win strategies the moment a competitor is mentioned.

Sales
Convert CRM

The “Calendar-Triggered” Prep

Automatically generate just-in-time meeting prep when calendar events are created. Ensure reps never walk into a call cold—context arrives before they need it.

Customer Success
Convert CRM

The “Buying Committee” Mapper

Automatically identify all stakeholders involved in a purchase decision. Build a complete map of decision-makers, influencers, and blockers before your first meeting.

Sales
Convert Crystal Knows

The “Personality Crystal Ball”

Analyze a prospect's communication style and personality traits from their public content. Tailor your approach—whether direct or relationship-building—before the first conversation.

Sales
Qualify BuiltWith

The “Tech Gap” Scanner

Analyze a prospect's digital infrastructure to identify specific holes you can fill. Find missing pixels, broken configs, and technical gaps that create natural conversation openers.

Sales
Convert Clay

The “Voice of the Customer” Audit

Analyze a prospect's public speaking to understand their language, priorities, and communication style. Mirror their vocabulary to build instant rapport.

Sales
Convert CRM

The “Deep Dive” Research Dossier

Generate a comprehensive battle card immediately before every scheduled call. Arm your reps with company context, recent news, shared connections, and talking points—automatically.

Sales
Qualify 6sense

The “Account Engagement” Scorer

Aggregate interest across multiple people at one company. Trigger sales outreach when the account-level score hits a threshold, not just individual leads.

Marketing
Acquire Customer.io

The “Dynamic Nurture” Router

Automatically adjust email sequences based on website consumption behavior. Send technical content to technical buyers and ROI content to executives—without manual segmentation.

Marketing
Convert Chili Piper

The “Competitor Spy” Alert

Get instant notifications when prospects in your pipeline visit comparison pages or evaluation content. Catch competitive research before they make a decision.

Sales
Acquire ActiveCampaign

The “Exit-Intent” Value Exchange

Capture leaving visitors by offering contextual resources matched to the content they were consuming. Turn bounces into leads with intelligent last-chance offers.

Marketing
Acquire 6sense

The “High-Intent” De-Anonymizer

Identify companies visiting your website and route them to the right team based on what pages they viewed. Turn anonymous traffic into qualified leads without form fills.

Marketing

What's Inside Each Playbook

Trigger conditions
Required inputs
Step-by-step workflow
Automation logic
QA checklist
KPIs to track

What Teams Say

"If you actually want to add intelligence to your GTM, SixtySixTen is the company. 10 out of 10."

Harsh

CEO, Outreachify

"I gave him a level one automation idea, and he took it to 10x. You're going to save money and time."

Kai

CEO, Lode Services

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