The “Live Battlecard” Generator

What It Is

The Live Battlecard Generator monitors sales calls in real-time and automatically surfaces relevant competitive intelligence when a competitor is mentioned. Instead of reps fumbling for information mid-call, they receive instant notifications with key differentiators, objection handlers, and trap questions to ask.

Why It Matters

Reps face competitive pressure in 60%+ of deals. Most can't recall detailed battlecard content when put on the spot. Real-time delivery means the right information arrives at the exact moment it's needed—not after the call when it's too late.

Who It's For

• Account Executives in competitive markets
• Sales teams with multiple direct competitors
• Sales Enablement teams managing battlecard libraries
• Sales managers coaching competitive positioning

Required Tools

• Gong, Chorus, or similar call recording platform
• Real-time transcription capability
• Battlecard repository (Notion, Confluence, or custom)
• Slack for delivery
• Webhook or API integration capability

Required Fields/Properties

• Competitor name variations and aliases
• Battlecard content per competitor
• Rep Slack channel or DM preference
• Call metadata (deal, stage, participants)

Definitions Required

• Which competitors to track
• What information to surface (differentiators, objections, questions)
• Delivery format and timing
• How to measure battlecard effectiveness

Slack Battlecard Message Template

🎯 *Competitor Detected: {{competitor_name}}*

*Quick Differentiators:*
• {{differentiator_1}}
• {{differentiator_2}}
• {{differentiator_3}}

*If they say "{{common_objection}}":*
→ {{objection_response}}

*Ask them:*
💡 "{{trap_question}}"

<{{full_battlecard_link}}|View Full Battlecard> | <{{feedback_link}}|Was this helpful?>

Battlecard Entry Template

# {{competitor_name}} Battlecard

**Last Updated:** {{updated_date}}
**Owner:** {{battlecard_owner}}

## Quick Summary
{{one_paragraph_summary}}

## Why We Win Against {{competitor_name}}
1. {{differentiator_1}}
2. {{differentiator_2}}
3. {{differentiator_3}}

## Objection Handlers

**"They have [Feature X]"**
{{response_to_feature_objection}}

**"They're cheaper"**
{{response_to_price_objection}}

**"They're the market leader"**
{{response_to_market_leader_objection}}

## Trap Questions
- "How does {{competitor_name}} handle {{our_strength}}?"
- "Have you asked them about {{their_weakness}}?"

## Landmines (Their Weaknesses)
- {{weakness_1}}
- {{weakness_2}}

## Recent Intel
- {{recent_win_loss_insight}}
- {{customer_complaint_or_review}}

Competitor Detection Keywords

| Competitor | Primary Keywords | Aliases | Product Names |
|------------|------------------|---------|---------------|
| Acme Corp | acme, acme corp | the a company | Acme Suite, Acme Pro |
| Beta Solutions | beta, beta solutions | BS, Beta | BetaCloud |
| Gamma Inc | gamma, gamma inc | gamma labs | GammaOne |
| Delta Tech | delta, delta tech | D-tech | DeltaForce |

Battlecard Effectiveness Tracker

| Competitor | Mentions (30d) | Battlecard Delivered | Rep Feedback (Helpful %) | Win Rate vs Competitor |
|------------|----------------|---------------------|-------------------------|------------------------|
| Acme Corp | 45 | 42 (93%) | 78% | 62% |
| Beta Solutions | 32 | 30 (94%) | 85% | 71% |
| Gamma Inc | 18 | 17 (94%) | 65% | 55% |
| Delta Tech | 8 | 8 (100%) | 90% | 80% |

Test Cases Checklist

• Competitor mentioned on live call → battlecard delivered within 5 seconds
• Unknown competitor mentioned → graceful 'no battlecard available' message
• Multiple competitors in one call → separate battlecards delivered
• Rep provides negative feedback → routed to enablement for review
• Battlecard link clicked → logged for usage tracking

Common Failure Modes

• Slow delivery: If battlecard arrives 30 seconds after mention, it's useless. Optimize for sub-5-second delivery through caching and efficient queries.
• Too much information: A 500-word battlecard mid-call is overwhelming. Surface 3-5 bullet points; link to full content for later review.
• Stale content: Outdated battlecards are worse than no battlecards. Assign owners and enforce quarterly reviews.
• Detection failures: Missing competitor mentions due to aliases or misspellings. Audit calls regularly to identify missed keywords.

Troubleshooting Tips

• If delivery is slow: Pre-cache all battlecard content instead of fetching on-demand
• If detection is missing mentions: Review call transcripts for new aliases and add them
• If reps don't find it helpful: Survey for specific feedback; content may need updating
• If Slack messages are ignored: Try different format or timing; consider audio notification

KPIs to Track

• Detection Rate: >95% of competitor mentions detected and delivered
• Delivery Speed: Battlecard delivered within 5 seconds of mention
• Rep Satisfaction: >80% of battlecards rated helpful
• Competitive Win Rate: Track win rate trend against each tracked competitor
• Battlecard Coverage: Battlecard exists for 100% of top 10 competitors

Suggested Dashboard Widgets

• Competitor Mention Frequency: Which competitors come up most often in calls
• Battlecard Delivery Performance: Detection rate and delivery speed over time
• Win Rate by Competitor: Competitive win rate trend per tracked competitor
• Rep Feedback Summary: Battlecard helpfulness ratings aggregated