The Story
The Situation
Outreachify is a fast-growing B2B lead generation agency managing 20+ clients across the B2B space. With three full-time developers and a complex tech stack, they were running over 100 campaigns simultaneously.
The challenge? Blind spots everywhere. When a client wasn’t performing, it would take hours to identify where things went wrong. The founder, Harsh, found himself drowning in data—constantly procrastinating on campaign analysis because the manual review process was so time-consuming.
“I used to hate it,” Harsh explained. “You have so much data, and I’d delay it forever. Then I’d finally look and think, okay, what’s working, what’s not working?”
Our Approach
We built a custom MCP (Model Context Protocol) server that integrates directly with their Email Bison platform. This allows the team to have natural conversations with Claude AI about their campaign data.
Instead of manually pulling reports and analyzing spreadsheets, they can now simply ask questions like:
- “Which campaigns are underperforming this week?”
- “What angles are working best for Client X?”
- “Copy the winning campaign structure for this new client”
The MCP doesn’t just read data—it can take actions. It can copy campaigns, identify winning patterns, and provide actionable insights in seconds rather than hours.
What We Built
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Email Bison MCP Server
Custom MCP integration allowing conversational AI access to all Email Bison campaign data and actions.
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Campaign Analytics Engine
Instant identification of underperforming campaigns and winning patterns across all clients.
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Automated Campaign Actions
AI-powered campaign copying and creation—just describe what you need, and it builds it.