AI HubSpot Lead Enrichment

Automatically enrich new HubSpot leads with AI-generated company insights.

AI Automation Lead Enrichment HubSpot n8n OpenAI Beginner
Last updated: Jan 2025
5 minutes to implement
Beginner Complexity
Owner: Marketing
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Overview

This automation helps sales teams instantly understand new leads' businesses without manual research. When a new lead enters HubSpot, the workflow automatically analyzes their company website and generates AI-powered summaries that populate directly into your CRM.

What It Does

The AI HubSpot Lead Enrichment automation triggers when new contacts are created. It fetches their company website, analyzes the content, and uses GPT-4o-mini to generate insights. These insights are then written back to custom HubSpot fields, giving your reps instant context.

Key Capabilities

  • Enriches leads in real-time as they enter HubSpot
  • Analyzes company websites automatically
  • Generates AI-powered business summaries
  • Integrates directly with custom HubSpot fields
  • Uses cost-effective GPT-4o-mini for affordable processing
  • Quick 5-minute setup with provided template

Use Cases

Perfect for inbound marketing teams handling form submissions, SDR teams qualifying new leads, or any HubSpot user who wants automatic lead intelligence without manual research.

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