Know thy Customer: The Value of CRM
As we have discussed on this blog before, CRM is about customer relationship management, with the emphasis on customer relationship. A relationship is at its core getting to know someone better. Over time you understand their likes, dislikes, and how those align with yours. This is how you know if you will get along. While […]
Putting the Relationship in CRM: Reaching Your Customers Where They Are
What are the keys to any relationship? I would bet that if you have been in any kind of long-term relationship, whether it is a romantic one or a friendship, you know at least some of the answers. The problem is that we often do not apply those same principles to our customer relationships. We […]
