The Customer in CRM: Getting to Know Your Target Audience
One of the most important aspects of marketing is getting to know your targeted audiences. Even when you first start out, knowing the general audience you are targeting will make your efforts much more effective. The most frequent reason for low conversion rates is poor audience targeting. The good news is that you probably already […]
Putting the Relationship in CRM: Reaching Your Customers Where They Are
What are the keys to any relationship? I would bet that if you have been in any kind of long-term relationship, whether it is a romantic one or a friendship, you know at least some of the answers. The problem is that we often do not apply those same principles to our customer relationships. We […]
