Know thy Customer: The Value of CRM
As we have discussed on this blog before, CRM is about customer relationship management, with the emphasis on customer relationship. A relationship is at its core getting to know someone better. Over time you understand their likes, dislikes, and how those align with yours. This is how you know if you will get along. While […]
Improving Customer Satisfaction through Business Process Automation
Customer satisfaction is one of the top priorities of any business, but when it comes to automation, many are at a loss of how exactly to connect the two. No one wants to talk to a robot when they call in, do they? Turns out, that assumption is somewhat false, depending on the reason for […]
Putting the Relationship in CRM: Reaching Your Customers Where They Are
What are the keys to any relationship? I would bet that if you have been in any kind of long-term relationship, whether it is a romantic one or a friendship, you know at least some of the answers. The problem is that we often do not apply those same principles to our customer relationships. We […]
5 Reasons Every Company Needs a CRM System
What is a CRM system? When it comes down to it, a customer relationship management system is a software that allows you to view and manage every single customer interaction. It helps you gather data about your customers and prospects to assess the kind of sales opportunity they might be open to at any given […]
