7 Myths About CRM
There are all kinds of myths out there about digital marketing, content marketing, ERPs, CRMs, and the pros and cons of business automation. The thing is that many of them are just that—myths. They are either based in older thinking or based on the single negative experience of one business. The truth is that CRMs, […]
Know thy Customer: The Value of CRM
As we have discussed on this blog before, CRM is about customer relationship management, with the emphasis on customer relationship. A relationship is at its core getting to know someone better. Over time you understand their likes, dislikes, and how those align with yours. This is how you know if you will get along. While […]
How to Convert Haters into Likers with a Custom CRM
When it comes to process automation and the data we gather into our CRM, applying it becomes the tricky part. There comes a point when too much automation it too much, and when over-personalization can get just a bit creepy. This can result in haters rather than likers. So how do you convert these haters […]
