Sales & Marketing Alignment

SALES SAYS THE LEADS ARE BAD. MARKETING CAN'T PROVE THEY AREN'T. We end the blame cycle and connect both teams to revenue.

Your MQLs vanish after handoff, nobody agrees on what "qualified" means, and attribution is a spreadsheet someone updates quarterly. We fix the handoff, the data, and the trust.

See what marketing actually drove — attribution that connects campaigns to closed revenue
Leads route in minutes, not days — scoring, routing, and SLAs both teams agreed to
One definition of "qualified" — shared ICP, shared stages, shared dashboard

Trusted by B2B teams using:

HubSpot Salesforce Clay Apollo Outreach

Book Your Free

GTM Assessment

30 minutes. No pitch deck. We assess your alignment gaps and show you what to fix first.

Sound Familiar?

"The leads are garbage."

Sales rejects marketing leads. Marketing says sales isn't following up. Same fight, every month.

No shared definition of qualified.

Marketing scores on form fills. Sales scores on budget and timeline. Nobody agrees on what gets passed.

The handoff is a black hole.

Leads get passed and disappear. Did the rep follow up in 2 hours or 2 weeks? You can't tell.

Attribution is broken.

Leadership asks what's working and you spend a full day pulling numbers from three tools and still don't trust the answer.

How It Works

THREE STEPS. From blame game to shared pipeline.

Free Assessment

We assess how marketing and sales work together today -- where definitions diverge, where leads get lost, where data breaks. 30 minutes, no pitch deck.

Alignment Roadmap

You get a prioritized plan: quick wins this week like fixing lead routing and qualification criteria, plus a long-term architecture for attribution and cross-team KPIs.

We Build the Systems

We build it into your CRM -- lead scoring, handoff automation, SLA tracking, unified dashboards. Both teams operate from one source of truth.

What Our Clients Say

"If you actually want to add intelligence to your GTM, SixtySixTen is the company. 10 out of 10."

Harsh

CEO, Outreachify

$3K+/mo in value · 15-20 hrs/week saved

"I gave him a level one automation idea, and he was able to take it to 10x in terms of efficiency, speed, and process."

Kai

CEO, Lode Services

Fully automated lead magnet delivery

100+

Systems Delivered

2.8x

Avg Revenue Growth

80%

Faster Lead Response

Why SixtySixTen

NOT ANOTHER WORKSHOP. We build the systems that enforce it.

Process + Systems

Strategy and hands-on implementation. We define the shared process with both teams in the room, then build it directly into your CRM, routing, and reporting.

Not Just a Workshop

Most firms hand you a slide deck of SLAs and call it alignment. Two weeks later both teams are back to finger-pointing. We wire alignment into the tools so it sticks.

Revenue Teams Aligned in 30 Days

Shared lead definitions, routing, SLA tracking, and a unified dashboard -- operational in weeks, not quarters. Quick wins from week one.

Every month you wait, another pipeline review ends in a blame session instead of a plan.

Book a Free GTM Assessment

Common Questions

STILL THINKING IT OVER? Fair. Here are the answers.

Engagements start at $5,000. Most clients fall in the $5,000-$25,000/month range depending on scope. A GTM Audit ($5K-$10K one-time) is the best entry point -- you walk away with a full assessment and prioritized roadmap, no ongoing commitment required.

Most teams see improvements in 2-4 weeks. We start with quick wins -- shared lead definitions, routing fixes, SLA tracking -- that show results fast. Full architecture including attribution and cross-team dashboards typically takes 6-10 weeks.

Not at all. Most clients have a MAP on the marketing side and a separate CRM for sales. The tools aren't the issue -- the issue is data doesn't flow cleanly between them. We integrate what you already have (HubSpot, Salesforce, Marketo, Pardot) and build the shared reporting layer on top.

YOUR PIPELINE BELONGS TO BOTH TEAMS. Let's make the systems reflect that.

Book a free GTM assessment. We will show you where alignment breaks down and what to fix first -- no commitment, no pitch deck, just answers.